Patanjali is rapidly becoming a massive Key player in the FMCG sector. Yoga guru Ramdev said that he plans to make Patanjali the largest FMCG brand in the next 4 years. Revealing his succession plan for the 10,000 crore Patanjali group, he said that his “successors” will be a team of nearly 500 Sadhus trained by him.
To your Surprise, Baba Ramdev does not even own any Bank account under his Name, infact, whatever money his organization earns through sales, that Money goes back to Charity in fields of Sanskrit Gurukuls, Gau Shalas, Ayurvedic Hospitals and Vedic research.
Speaking at a talk show, he said: “In the next two years, Patanjali will create Rs 1 lakh crore production capacity. Presently our Haridwar facility has Rs 15,000 crore production capacity and the Tezpur facility has Rs 25,000 crore capacity. Our new facilities are coming up in Noida, Nagpur, Indore and Andhra Pradesh.
The yoga guru added that soon, the company will also start selling jeans, trousers, kurtas, shirts, suitings, sportswear and yoga wear. Appealing to Finance Minister Arun Jaitley, Ramdev requested that the Goods and Services Tax (GST) on cow ghee and butter, that has been raised from 5 per cent to 12 per cent should be brought down.
He called for a boycott of Chinese and foreign goods, but advocated exporting Indian products in foreign markets. However, he said that the Patanjali group will not exploit poor countries. “Whether it is Bangladesh, Nepal, even Pakistan or African countries, whatever profits we will earn, we will not repatriate to India, we will re-invest the money there.
The yoga guru denied reports of him getting political favours saying that he would never use political connections for his company. “I can say with authority that I have not taken a single paisa worth advantage from the Modi government. Nor did I try to obstruct the government`s work. Had I wanted, I could have achieved any dream a politician normally seeks. But for me, politics is not a profession, it’s a mission.
I intervened in politics due to exigency (Aaapad dharma) only when I found that bad people (burey log) should not rule any more. I never used, nor will I ever use, my political connections for my company.
The Yoga Guru said that Patanjali currently employs 100,000 people and will take that number to 500,000 in the next one year. After announcing his intensions to enter the retail market, the Patanjali founder now wants to take on food chains such as McDonald’s and KFC.
Why Baba Ramdev sells goods and not deals only in yoga? This question has baffled many of his followers as well as detractors for long. Meanwhile, his business has grown exponentially in the last few years. So, what is his secret of his success?
When Ramdev was asked for his response on people’s question that despite being a Yoga guru, he indulges in materialism and sells goods/products, he gave an amusing, yet very in-depth, reply. “I sell goods, not the country,” he told India TV in ‘Aap Ki Adalat’ programme. The Hindi news channel is airing a promo of the programme which will be aired on Saturday.